With nearly two decades of experience in luxury hospitality
and wellness, I am passionate about creating transformative
spa and wellness experiences that merge elegance with
innovation. My approach combines strategic vision with
hands-on operational expertise, ensuring each project is as
profitable as it is memorable. I’ve had the privilege of
collaborating with iconic luxury brands where I’ve developed
unique concepts, built impactful supplier partnerships, and
enhanced brand identities. I thrive on translating creative
ideas into lasting results, making each spa a standout
destination in the world of wellness.
My career in luxury hospitality and wellness has been defined by a commitment to
building exceptional spa environments that embody sophistication and drive
strategic growth. I’ve led openings, remodels, and rebrands for world-class
properties, developing a refined approach that balances operational precision
with visionary concepts. Each role—from my time at Ritz Carlton to Four Seasons,
Raffles and Fairmont—has allowed me to craft immersive, high-touch wellness
experiences, foster valuable partnerships, and develop high-performing teams.
This expertise is reflected in the following featured projects, showcasing a track
record of creating luxury spa destinations that excel in guest experience and
brand distinction.
Accor Global Well-being | Raffles & Fairmont Spa Openings
Supported luxury spa openings for Raffles and Fairmont properties in locations including Doha, London,
and Mayakoba, overseeing concept and design to strategic marketing. Conducted thorough spa audits and
implemented tailored training, action plans, and signature treatments to uphold brand consistency. Led
comprehensive strategic marketing and PR planning, positioning each spa as a flagship wellness
destination. Additionally, managed wellness events and activations at international forums to enhance
Accor’s brand presence and worked closely with construction teams to ensure each project met Accor’s
high design and operational standards.
Fairmont Century Plaza, Century City, CA | A Luxury Modern Wellness Flagship in LA
As opening director, established an integrative wellness program with advanced fit-tech, bio-hacking, and
curated in-room experiences. Built strategic partnerships for a medical-grade skincare clinic and luxury
nail salon within the spa, positioning the Fairmont as a top wellness destination. Created a marketing and
PR strategy that elevated both brand exposure and financial performance.
Four Seasons Los Angeles at Beverly Hills, Los Angeles, CA | Spa Remodel and Rebrand
Led the remodel and rebranding of the spa, introducing wellness hotel rooms and new treatments.
Partnered with Delos for wellness programming and curated a series of high-end wellness events.
Increased revenue and positioned the Four Seasons as a leader in the luxury wellness space.
Fonte Verde Tuscan Resort and Spa, Italy | Luxury Training
Conducted in-depth spa audits to ensure compliance with luxury service standards and operational
excellence. Additionally, delivered targeted training programs focused on elevating guest service
and maintaining the highest levels of spa quality and consistency.
Ritz Carlton Bacara, Santa Barbara, CA | Luxury Coastal Spa
Managed the 42,000 sq. ft. spa and luxury retail boutiques, achieving 18% YOY treatment sales
growth and 22% retail increase. Enhanced guest experience with refined service standards,
transforming the Ritz Carlton Bacara into a leading wellness retreat.
La Mer Spa at Baccarat Hotel,
New York, NY| Exclusive Wellness in NYC
As opening director, developed the treatment experience and supplier relationships for La Mer Spa
in Baccarat Hotel. Curated luxurious skincare treatments and an opulent guest journey aligned with
the Baccarat brand, establishing it as a premier New York spa destination.
My vision for each project is to seamlessly integrate luxury, wellness
innovation, and authentic brand identity. I start by understanding the
property’s essence and target clientele, then collaborate to craft a concept that
elevates the guest experience. Focusing on unique wellness offerings and
exclusive partnerships, my goal is to create a destination that embodies
exceptional luxury and sets new industry benchmarks.
1. Market Research and Feasibility Study
2. Area Planning
3. Design Guidance
4. Concept Document – Brand Creation
5. Suppliers for FFE, OSE and Treatments
6. Menu Development
7. Financial Planning Support
8. Pre-opening/Opening Support and Training
Whether you’re launching a new concept or refining an existing spa, we’re here to guide every detail with care and creativity.
