Luxury Wellness Strategy Rooted in Experience, Brand, and Guest Impact

Strategic consulting and brand incubation for spa and wellness destinations that inspire, heal, and grow.

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Our Purpose

Lumara is a luxury wellness consultancy and brand collective guiding spas, resorts,
and lifestyle founders to create meaningful, profitable wellness experiences.
Founded by industry expert Magdaleena Nikolov, Lumara blends strategy, soul,
and sensory design to transform wellness businesses from concept to completion.
Whether you’re launching a signature spa or elevating your current offering, we
help you design experiences that guests remember and return for.

“At Lumara, we design
wellness spaces that transform
lives blending beauty,
strategy, and soul to create
experiences that are as
profitable as they are profound.”

 Magdaleena Nikolov

Founder & CEO

Leena

Our Services

We bring business insight, creative direction, and operational
clarity to every stage of your wellness journey.

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Spa Concept Development

Design immersive wellness concepts tailored to your brand.

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Menu & Treatment Design

Develop signature services that resonate and deliver results.

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Guest Experience Design

Curate unforgettable sensory jour- neys that foster loyalty.

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Training & Recruitment

Equip your team with tools, knowledge, and hospitality spirit.

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Operational Optimization

Streamline systems for profitability, flow, and excellence.

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Strategic Partnerships

Connect with global product and brand partners who align with your mission.

Our Collective

More than a consultancy, Lumara is home to a curated family of purpose driven lifestyle brands all rooted in wellness, design, and conscious luxury.

Mohna

Resortwear crafted for the world’s most elegant escapes.

VessaWare

Resort drinkware. The art of unbreakable luxury.

Aylah

Ancient Moroccan ritual, reborn for modern glow.

Let’s bring your vision to life!

Whether you’re launching a new concept or refining an existing spa, we’re here to guide every detail with care and creativity.